For Immediate Release
December 9, 2020

Paula Houghton, Director of Special Projects
856-533-1600 /

Superbowl Champion Malcolm Mitchell Named Champion of Children

MOUNT LAUREL, NJ – Author, Superbowl Champion and Youth Literacy Activist Malcolm Mitchell has been named the 2021 honoree of the Champion of Children Award to recognize his work promoting literacy among youth.  Presented annually by Foundations, Inc., this national award publicly recognizes individuals for their outstanding commitment to helping the nation’s most vulnerable children and their families achieve brighter futures through quality education. 

Mitchell is the founder of Share the Magic Foundation, which introduces book ownership to students, and works to improve literacy in schools. Mitchell’s Read with Malcolm Literacy Programs promote the benefits of reading to kids in underserved communities through innovative and inclusive literacy programming among students at risk of academic failure, including the annual READBowl competition, which provides motivation and inspiration to reluctant readers.  This year’s READBowl kicks off on January 11, 2021.

Driven by his passion for reading, Mitchell recognized that providing access to good books and literacy programs was essential to helping children have an equal chance to succeed in life. His work now improves the lives of many students across the nation and continues to inspire the next generation of learners.  Mitchell is also the author of two children’s books, The Magician’s Hat and My Favorite Book in the Whole Wide World, which comes out December 29, 2020.

“We are incredibly grateful to Mr. Mitchell for his extraordinary contributions to literacy and the children of our country,” remarked Foundations President and CEO Rhonda H. Lauer. “He is, without a doubt, an amazing role model, mentor, and inspiration for all of us.”

Recent Champion of Children honorees includes Dolly Parton, founder of Imagination Library, which sends free books to children around the globe; Geoffrey Canada, the social activist and educator behind the Harlem Children’s Zone; and Barbara Bush, founder of the Barbara Bush Foundation for Family Literacy – who accepted the award in her final public appearance.

Mr. Mitchell will be honored during a special virtual presentation at Foundations’ Beyond School Hours National Education Conference on February 18, 2021.  The Champion of Children award ceremony will cap an exciting roster of professional development activities for over 2,000 educators, thought leaders, and distinguished guests.

For twenty-four years, the Beyond School Hours National Education Conference has been convened annually by Foundations, Inc., a nonprofit 501(c)(3) organization whose mission is to build the quality of educational opportunities for children, youth, and families, especially underserved populations.

For more information, visit or To learn more about Mitchell’s literacy programs visit


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